Digital Marketing Manager (Meta Ads, Google Search)

D2BE-commerce manufacturing

Remote - PHFull-TimeManager

Salary65,000 - 70,000 PHP per other

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Job Details

Have hands-on experience managing paid Meta campaigns on Facebook and Instagram for e-commerce or physical-product businesses, with a demonstrated track record of results.
Have proven proficiency managing Google Ads Search and Shopping campaigns.
Have experience managing Google Merchant Center feeds.
Have hands-on experience establishing and troubleshooting Meta Conversions API (CAPI) and server-side tracking.
Have experience with Google conversion tags and GA4 analytics.
Be familiar with basic SEO best practices.
Be familiar with email marketing platforms such as Klaviyo or equivalent.
Have excellent written English communication skills.
Be able to manage multi-channel digital marketing autonomously in a remote setup.
Bring a structured, data-driven approach to testing creative variations, bidding models, and target demographics.
Be able to diagnose ROAS declines, tracking discrepancies, and campaign overspend proactively.
The title specifies NZ experience.

Plan, launch, and optimize Meta campaigns, including catalog ads, retargeting, and creative testing.
Manage Google Search and Shopping campaigns, the Merchant Center product feed, and GA4 reporting.
Set up and maintain Meta pixel, Conversions API, and Google conversion tracking.
Build customer lists and audiences for retargeting and lookalike campaigns.
Plan creative with the team and brief photo and video content for ads.
Report monthly on spend, revenue, ROAS, and upcoming tests.
Align ads with stock availability and lead times, including made-to-order items.

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