Senior Paid Media Manager
New
J
JobgetherDigital marketing
Fully remote position within the United States.Full-TimeSenior
Salary80,000 - 95,000 USD per year
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Job Details
- Experience
- Several years of hands-on experience managing paid media campaigns.
- Required Skills
- Lead GenerationHubSpot
Requirements
- Several years of hands-on experience managing paid media campaigns.
- Deep expertise in Google Ads and Meta Ads.
- Proven experience developing and optimizing lead generation campaigns.
- Strong understanding of lead quality and conversion performance.
- Practical experience independently implementing conversion tracking with GA4, Google Tag Manager, and advertising pixels.
- Experience working at a digital marketing agency or managing multiple client accounts simultaneously.
- Confidence presenting campaign results and recommendations to clients through video meetings.
- Ability to manage multiple accounts, priorities, and deadlines remotely.
- Ability to translate performance data into clear, actionable recommendations.
- Preferred: experience in legal, healthcare, insurance, or real estate.
- Preferred: familiarity with HubSpot, HighLevel, or Salesforce Marketing Cloud.
- Preferred: experience with TikTok, Pinterest, or Reddit Ads, programmatic advertising, or CTV/OTT campaigns.
Responsibilities
- Plan and execute full-funnel paid advertising campaigns across Google Ads, including Search, Performance Max, YouTube, and Local Services Ads.
- Manage campaigns across Meta, LinkedIn, programmatic display, and CTV/OTT platforms.
- Build, launch, monitor, and optimize campaigns within advertising platforms.
- Develop media strategies based on client objectives, audiences, budgets, and lead generation goals.
- Set up and maintain conversion tracking using GA4, Google Tag Manager, advertising pixels, and UTM parameters.
- Build and refine audience segments using CRM data, lookalike audiences, and retargeting.
- Develop performance dashboards and analyze campaign data, lead quality, and campaign efficiency.
- Present campaign performance, insights, and optimization recommendations to clients and internal stakeholders.
- Contribute to media plans, proposals, and requests for proposals.
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