Head of Growth Marketing - Medspa
J
JobgetherSaaS, medical aesthetics
Based in the United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- SEO
Requirements
- Strong B2B marketing experience, ideally within SaaS or another technology-driven business.
- Experience owning and executing marketing strategies for a geographic region, industry vertical, or growth market.
- A track record of building brand awareness, entering new markets, or expanding a business in a competitive industry.
- Hands-on understanding of SEO, paid media, website optimization, content marketing, public relations, events, and partnerships.
- Experience managing lead-generation targets, marketing budgets, and return-on-investment performance.
- Ability to combine strategic planning with hands-on execution and responsibility for measurable results.
- Proficiency in using AI tools to enhance marketing performance, optimize campaigns, streamline processes, and develop automated workflows.
- Collaboration, communication, and stakeholder-management skills, particularly with Sales and specialist marketing teams.
- A proactive, resourceful approach, with the ability to make decisions, test ideas, and adapt in a changing environment.
- Willingness and ability to travel across North America for conferences, customer and partner meetings, and other marketing activities.
- Experience in medspa, medical aesthetics, beauty, wellness, or healthcare technology is an advantage.
- Experience marketing to small and medium-sized business owners or multi-location operators is an advantage.
Responsibilities
- Develop and implement an integrated marketing strategy for the North American medspa market, focused on lead generation, pipeline growth, and brand awareness.
- Own regional marketing targets, budgets, and performance, using data and commercial insights to measure results and optimize investment.
- Plan and execute campaigns across SEO, paid advertising, website optimization, content marketing, public relations, events, partnerships, and brand-building initiatives.
- Develop messaging, campaigns, and content for medspa owners, operators, and other industry decision-makers.
- Build relationships with industry publications, trade media, podcasts, influencers, associations, and event organizers.
- Develop customer stories and case studies demonstrating the platform's value for medspa businesses.
- Identify and execute demand-generation initiatives through partnerships, affiliate programs, webinars, events, and co-marketing.
- Use AI tools, automation, and emerging marketing technologies to improve campaign effectiveness and scale marketing activities.
- Collaborate with the North American Sales team and global and regional marketing specialists to coordinate campaigns and support pipeline and revenue objectives.
- Monitor industry developments, competitor activity, and market trends, and represent the business at relevant North American events.
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