Growth Marketing Specialist
New
R
ReversingLabsCybersecurity software
Remote, USAFull-TimeMiddle
Salary$108,000 – $118,000 base + commission + equity
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Job Details
- Experience
- 2–4 years of experience in B2B digital marketing, growth marketing, demand generation, or marketing campaign execution.
- Required Skills
- SEO
Requirements
- Have 2–4 years of experience in B2B digital marketing, growth marketing, demand generation, or marketing campaign execution.
- Bring hands-on experience with paid search and paid social advertising, particularly Google Ads and LinkedIn Campaign Manager.
- Have experience executing email campaigns in a marketing automation platform.
- Have experience creating or modifying landing pages in a website CMS.
- Understand B2B buyer journeys, audience segmentation, lead generation, and marketing funnels.
- Have strong analytical skills and comfort with marketing data, spreadsheets, campaign reporting, GA4, campaign tracking, and performance measurement.
- Have professional experience using AI tools, writing effective prompts, and evaluating AI output for quality and accuracy.
- Be organized and detail-oriented, with the ability to manage multiple campaigns at once.
- Bring written communication, collaboration, and problem-solving skills.
- Experience in B2B SaaS, cybersecurity, developer tools, or enterprise technology marketing is a plus.
- Familiarity with HubSpot, Marketo, or Salesforce is a plus.
- Familiarity with Google Tag Manager, Google Search Console, Ahrefs, Screaming Frog, SEO, GEO, CRO, or landing page experimentation is a plus.
Responsibilities
- Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Campaign Manager, and other platforms.
- Build and optimize multichannel demand generation programs and email campaigns, including nurture and lifecycle workflows.
- Build and maintain campaign landing pages and make lightweight website updates in the CMS using basic HTML and CSS where needed.
- Run conversion rate optimization experiments on headlines, messaging, forms, and layouts, and document hypotheses and results.
- Apply SEO fundamentals and contribute to generative engine optimization for campaigns, landing pages, and web content.
- Track and report campaign performance across paid media, email, web, and demand generation programs.
- Maintain and automate dashboards, support UTM tracking, attribution, and conversion event setup, and turn data into recommendations.
- Use generative AI, AI agents, and no-code automation for research, content iteration, audience analysis, reporting, data preparation, and campaign QA.
- Partner with Content, Product Marketing, Design, Marketing Operations, web development, and SDR teams on integrated campaigns and lead follow-up.
- Document successful AI workflows and automations and share best practices with marketing teammates.
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