Digital Marketing Specialist
New
B
Berry Virtual | MedVirtual | AI VirtualDigital marketing
Mexico. Colombia. Puerto Rico. Nicaragua. El SalvadorFull-TimeJunior
SalaryCompetitive starting rate paid in USD
Apply NowOpens the employer's application page
Job Details
- Languages
- Clear written English for client-facing work
- Experience
- 2+ years running SEO and SEM for real businesses (agency or direct)
- Required Skills
- HTMLGoogle AnalyticsSEOWordPress
Requirements
- Have 2+ years running SEO and SEM for real businesses, in an agency or direct role.
- Have hands-on WordPress experience, including a builder such as Fusion Builder, Elementor, Gutenberg, or Divi.
- Have hands-on Squarespace or similar website-building solution experience.
- Demonstrate strong copywriting for web pages, ads, and meta content.
- Have Google Ads and Google Analytics 4 experience; real campaign work is preferred over certifications.
- Have experience with Google Search Console and Bing Webmaster Tools.
- Have working knowledge of HTML structure.
- Be comfortable with one or more SEO tools, such as Ahrefs, Semrush, Moz, Screaming Frog, or Google Data Studio.
- Provide clear written English for client-facing work.
- Have a stable, high-speed internet connection, preferably 25 MBPS or higher, with backup for interruptions.
- Have a computer meeting the stated hardware and operating system requirements, a noise-cancelling headset or earphones, and a webcam with 720p or higher resolution.
- Have a designated, quiet, well-organized workspace free from distractions.
Responsibilities
- Analyze client websites, traffic, ad accounts, and competitors.
- Build digital marketing strategies aligned with each client's budget and goals.
- Recommend channel mix, messaging direction, and KPIs, and adjust strategies based on performance data.
- Build and edit pages on WordPress and Squarespace, following brand guidelines and design systems.
- Maintain page structure, hierarchy, and on-page SEO.
- Conduct keyword research and competitive analysis, and implement white-hat SEO.
- Plan and author content based on search intent and ranking opportunity.
- Run technical SEO checks, address issues, and report on rankings, traffic, and conversions.
- Build and optimize paid search campaigns, including ad copy, ad groups, conversion tracking, and spend management.
- Report on cost per lead, ROAS, and other agreed campaign metrics.
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