Digital Campaign Specialist

First ConnectInsurance technology

REMOTE, USAFull-TimeMiddle

SalaryThe base pay range for this role is $75,000 – $85,000.

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Job Details

Experience: 3+ years of experience building and managing campaign assets (forms, landing pages, emails)
Required Skills: HTMLCSSA/B testing

Bachelor's degree in marketing, business, or a related field.
3+ years of experience building and managing campaign assets, including forms, landing pages, and emails.
Hands-on HubSpot experience, including Marketing Hub, Workflows, and email campaigns.
Proficiency in HTML/CSS for email and landing-page builds.
Experience building landing pages in HubSpot Content Hub or a similar CMS.
Experience running A/B testing programs with documented results.
Comfort reading campaign analytics and adjusting strategy based on performance.
Ability to manage multiple campaigns simultaneously and meet deadlines.
Strong written communication skills for briefing creative and reporting results.
Preferred: experience marketing to insurance agents, financial services professionals, or another regulated industry.
Preferred: experience in B2B, SaaS, marketplace/platform businesses, high-volume lead acquisition, or incentive or loyalty program marketing.
Preferred: HubSpot Marketing Hub certification.

Build end-to-end campaign assets, including drip automation workflows, forms, landing pages, and emails.
Build and manage remarketing campaigns to re-engage unconverted leads.
Execute multi-channel incentive, product marketing, and brand campaigns.
Build emails in HubSpot's email builder, code templates, optimize subject lines and preview text, and check rendering across devices and clients.
Build and maintain landing pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS.
Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages, and turn results into recommendations.
Monitor campaign performance and prepare regular reporting.
Coordinate with Marketing, Product, and Sales to align campaigns with current carrier offerings, promotions, and platform capabilities.

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