Digital Advertising Manager
New
M
MoonshotDigital advertising
Candidates must be based in MA, CO, NY, VA, GA, PA, MD, WI, TN, TX, OR, NJ, or DC.Full-TimeManager
Salary97,650 - 115,500 USD per year
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Job Details
- Required Skills
- A/B testing
Requirements
- Demonstrated experience developing, managing, and optimizing digital advertising campaigns, including strategic responsibility for multiple campaigns and advertising budgets.
- Hands-on expertise with major digital advertising platforms, including campaign setup, troubleshooting, optimization, audience targeting, A/B testing, and performance measurement.
- Experience with non-commercial campaigns, such as strategic communications, public health, or social impact, or ability to adapt commercial approaches to awareness, behavior change, and other non-transactional objectives.
- Experience developing advertising strategies, creative formats, and audience engagement approaches, using performance data to inform improvements.
- Strong analytical, budgeting, and project management skills, including managing competing priorities and optimizing advertising expenditure.
- Experience providing technical guidance, coaching, or training to colleagues, particularly less experienced campaign staff.
- Strong communication, collaboration, and problem-solving skills, including the ability to translate technical concepts for non-specialist stakeholders.
- Experience with video advertising, visual storytelling, creator or influencer marketing, interactive content, or other innovative digital engagement formats is desirable.
- Familiarity with AI-enabled creative technologies, generative engine optimization (GEO), or emerging digital discovery approaches is desirable.
- Experience in a digital marketing agency, consultancy, or other multi-client environment is desirable.
- Knowledge of targeted violence prevention, P/CVE, online harms, or related fields is desirable.
- Experience developing standardized advertising processes, training resources, or technical quality assurance frameworks is desirable.
Responsibilities
- Lead digital advertising strategy across multiple prevention campaigns, translating intervention objectives into audience targeting, channel selection, creative approaches, and campaign plans.
- Oversee campaign delivery from creative development and setup through launch, optimization, and reporting, providing technical expertise and troubleshooting.
- Manage advertising budgets, including allocation, pacing, forecasting, and expenditure tracking.
- Analyze performance and cost-effectiveness to improve engagement, conversions, targeting, and resource allocation.
- Develop and test innovative creative formats and audience engagement strategies, including video, visual storytelling, interactive content, and creator and influencer partnerships.
- Provide project direction and technical oversight to junior campaign managers and analysts, and train and coach colleagues.
- Establish technical standards, quality assurance procedures, and best practices for campaign execution.
- Lead performance measurement and reporting using indicators appropriate to campaign objectives, and work with intervention design and evaluation colleagues on prevention outcomes.
- Collaborate with internal colleagues, external partners, clients, and funders on advertising strategies, performance, recommendations, proposals, and budgets.
- Ensure technical quality, platform compliance, responsible advertising, and alignment with privacy requirements; identify and mitigate campaign risks.
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