Director, Product Marketing

New

Remote (in the U.S.), Internal meetings are aimed to be held between 10 AM and 3 PM PT; staff are expected to be available during these hours.Full-TimeDirector

Salary143,884 - 176,138 USD per year

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Job Details

Languages: Spanish-language fluency is a bonus.
Experience: 8+ years in product marketing or a closely related function, including senior-level experience operating with significant autonomy
Required Skills: SEO

Requirements

Have 8+ years in product marketing or a closely related function, including senior-level experience operating with significant autonomy.
Have experience managing direct reports and/or leading contractor or agency teams, and readiness to build and manage a team as needs evolve.
Demonstrate experience developing positioning, messaging, and go-to-market strategy across a product lifecycle, from early validation through scaled growth.
Demonstrate ability to translate strategy into shipped, measurable results.
Demonstrate ability to prioritize and grow a go-to-market function and sequence investments deliberately.
Have experience writing or guiding plain-language, accessible messaging for people navigating complex systems or under-resourced communities.
Have working fluency in paid, search, and SEO channels sufficient to direct and evaluate specialist execution.
Have experience defining success metrics, designing experiments, and translating data into strategic recommendations.
Show judgment in ambiguous, matrixed organizations and ability to build credibility and influence with senior stakeholders.
Have excellent writing skills, including adapting messaging for clients and government or institutional partners.
Bring curiosity about emerging AI tools and a commitment to using them responsibly and effectively.
A deep commitment to Code for America's mission is stated as a qualification.

Responsibilities

Set go-to-market strategy and define product positioning and messaging for government and institutional partners and people served directly.
Develop plain, accessible messaging for people navigating complex systems.
Prioritize target audiences and address barriers to product adoption.
Build and own product go-to-market plans covering audiences, channels, messaging, and sequencing.
Coordinate product launches to align product readiness, messaging, and distribution.
Build proof points, including case studies, usage data, and client or partner stories.
Create toolkits, templates, and core messaging for Outreach and other frontline teams.
Define success measures, run messaging, channel, and segmentation experiments, and use data to adjust strategy.
Partner with cross-functional teams to deliver strategy across the portfolio.
Manage contractors or agencies supporting demand generation and other specialized execution.

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