Digital Marketing Manager
New
T
TurvoSupply chain software
Workplace type: RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5–7 years of experience developing and executing B2B digital marketing and demand generation strategies
- Required Skills
- SEOHubSpotGoogle Workspace
Requirements
- Have 5–7 years of experience developing and executing B2B digital marketing and demand generation strategies.
- Hold a bachelor's degree in Marketing, Business, Communications, or a related field.
- Demonstrate measurable results in qualified lead generation, pipeline growth, and marketing ROI.
- Have strong expertise in SEO, AEO, Google Ads, Google Analytics (GA4), paid social advertising, and conversion rate optimization.
- Have advanced proficiency in HubSpot, including Marketing Hub, CRM, marketing automation, campaign management, lead scoring, workflows, and reporting.
- Have experience managing LinkedIn advertising and other B2B paid media platforms.
- Understand website optimization, landing page performance, content strategy, and digital buyer journeys.
- Have experience with ABM campaigns, email nurture programs, and audience segmentation.
- Be able to translate marketing performance data into actionable strategies and measurable business outcomes.
- Have experience managing digital marketing budgets and evaluating acquisition costs and pipeline contribution.
- Be familiar with AI-powered marketing tools and emerging search and content discovery trends.
- Be proficient with Slack, Canva, and Google Workspace.
- Have project management, communication, and cross-functional collaboration skills.
Responsibilities
- Develop and execute a digital marketing strategy to increase qualified website traffic, generate inbound leads, build pipeline, and support ARR growth.
- Plan and optimize integrated campaigns across paid and organic search, social, email, and retargeting.
- Manage digital marketing budgets and optimize channel investments using performance, conversion, acquisition cost, and pipeline data.
- Own SEO and AEO strategies, including keyword, content, technical SEO, and on-page optimization.
- Partner with internal teams and agencies to improve website content, landing pages, calls to action, and conversion paths.
- Manage paid campaigns across Google Ads, LinkedIn, Reddit, and other B2B advertising platforms, including targeting, budgets, creative, and testing.
- Use HubSpot to build automated workflows, lead nurturing, segmentation, lifecycle campaigns, and lead scoring and routing processes.
- Develop ABM campaigns for high-value accounts and align initiatives with Sales priorities and pipeline objectives.
- Establish KPIs, analyze campaign performance using GA4, HubSpot, and reporting tools, and develop dashboards and reports.
- Present performance insights and recommendations to Sales and executive leadership, and collaborate with Product Marketing and creative teams on messaging and campaign assets.
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