- Develop and execute a digital marketing strategy to increase qualified website traffic, generate inbound leads, build pipeline, and support ARR growth.
- Plan and optimize integrated campaigns across paid and organic search, social, email, and retargeting.
- Manage digital marketing budgets and optimize channel investments using performance, conversion, acquisition cost, and pipeline data.
- Own SEO and AEO strategies, including keyword, content, technical SEO, and on-page optimization.
- Partner with internal teams and agencies to improve website content, landing pages, calls to action, and conversion paths.
- Manage paid campaigns across Google Ads, LinkedIn, Reddit, and other B2B advertising platforms, including targeting, budgets, creative, and testing.
- Use HubSpot to build automated workflows, lead nurturing, segmentation, lifecycle campaigns, and lead scoring and routing processes.
- Develop ABM campaigns for high-value accounts and align initiatives with Sales priorities and pipeline objectives.
- Establish KPIs, analyze campaign performance using GA4, HubSpot, and reporting tools, and develop dashboards and reports.
- Present performance insights and recommendations to Sales and executive leadership, and collaborate with Product Marketing and creative teams on messaging and campaign assets.
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