Digital Marketing Manager
H
Humane Choices FoundationNonprofit animal advocacy
Source API remote eligibility restrictions: Australia, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Netherlands, Norway, Singapore, South Korea, Spain, Sweden, Switzerland, United Kingdom, United StatesPart-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsSEOSEMrushAhrefs
Requirements
- Demonstrated digital marketing experience with a specific focus on SEO.
- Experience with on-page and technical optimization.
- Working knowledge of AEO principles and how AI-driven search affects content discoverability.
- Familiarity with Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar tools.
- Strong analytical thinking and the ability to turn data into actionable decisions.
- Good writing skills and an understanding of writing for readers and search engines.
- Ability to manage multiple priorities independently and stay organized in a remote volunteer environment.
- Alignment with the Humane Choices Foundation’s mission and values.
- Nice to have: experience with Google Ad Grants, schema markup, content marketing, CASL, Wix SEO tools, or AI search tools.
Responsibilities
- Research keywords and develop on-page, off-page, and technical SEO strategies for the Wix website.
- Track rankings, organic traffic, search visibility, and technical SEO performance, and report progress.
- Optimize content for AI-generated answers, featured snippets, and voice search using structured formats and authoritative sourcing.
- Work with the content team to develop search-demand-based content and distribute it through email, partnerships, and syndication.
- Manage email marketing, including list building, segmentation, campaign creation, automated sequences, and performance analysis.
- Plan and manage Google Ads campaigns, including applications for Google Ad Grants, and test paid campaigns on Meta or other platforms when budget allows.
- Maintain analytics infrastructure using Google Analytics, Google Search Console, and other tracking tools.
- Translate performance data into recommendations and refine digital marketing across channels.
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