Director of Performance Marketing

New

JobgetherFinancial technology

Remote work opportunity within the United States.Full-TimeDirector

SalaryAnnual salary: $200,000–$240,000

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Job Details

Experience: 8+ years of experience in growth, digital, or performance marketing
Required Skills: SEO

Have 8+ years of experience in growth, digital, or performance marketing, ideally in fintech or B2B SaaS.
Have experience scaling marketing initiatives at a company undergoing significant growth.
Bring experience managing people and/or agency partners.
Have hands-on expertise in SEO, paid acquisition, website optimization, and modern demand generation.
Have experience supporting sales-led acquisition, intent-based targeting, personalization, and lifecycle-triggered marketing.
Understand performance metrics and unit economics, including CAC, payback periods, channel ROI, and revenue contribution.
Use research, customer insights, and data analysis to develop hypotheses and evaluate experiments.
Have experience partnering with Product, Sales, Revenue Operations, Brand, Legal, and Compliance teams.
Bring technical fluency with marketing technology, analytics platforms, attribution systems, and data integration workflows.
Have strong writing, messaging, and storytelling skills for translating complex products into clear marketing content.
Balance strategic planning with hands-on execution in a fast-paced environment.

Lead day-to-day performance marketing and digital acquisition across self-serve and sales-led customer acquisition.
Own paid search, display, social, and retargeting campaigns, optimizing customer acquisition cost, payback periods, and channel return on investment.
Partner with Sales and Revenue Operations to define ideal customer profiles, align campaigns with pipeline goals, and generate qualified demand.
Manage external paid media, SEO, and Generative Engine Optimization partners.
Own the marketing technology stack, attribution framework, and data flows.
Collaborate with Product on activation experiments, onboarding journeys, and conversion rate optimization.
Define and report acquisition, activation, and revenue KPIs, using performance data to guide improvements.
Improve website discoverability, technical performance, user experience, and conversion; expand organic and AI-powered discovery.
Partner with Brand, Legal, and Compliance on product launches, marketing content, claims, and disclosures.
Build and develop a team as channel mix and business needs evolve.

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