Senior Growth Marketing Manager

New

RooVeterinary staffing

Located in the US; Located in Canada. If you are based in San Francisco this will be a hybrid role.Full-TimeManager

Salary105,000 - 195,000 USD per year

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Job Details

Have growth or performance marketing experience serving small businesses; marketplace or vertical SaaS experience is preferred.
Have owned a marketing budget and channel mix.
Show accountability for outcomes beyond clicks, such as activation, first purchase, or retained customers, and experience adjusting spend based on results.
Have hands-on experience with paid search and social, sponsorships, partnerships, referrals, and direct mail.
Have diagnosed customer activation problems and improved conversion by addressing root causes.
Have partnered with sales or account teams on lead scoring, routing, and handoffs.
Be comfortable allocating spend by geography and accounting for supply in a two-sided marketplace.
Design and analyze tests with controls, attribution, and holdouts; report results honestly, including negative results.
Understand how small-business owners and practice managers make decisions, and write clearly for them and produce effective briefs.
Build alignment across sales, product, product marketing, lifecycle, pricing, and data without formal authority.
Be comfortable with ambiguity and building programs from scratch.
Use AI to scale work and have a perspective on where agents can replace manual outreach.
Veterinary medicine, healthcare, marketplaces, or staffing experience is a plus.

Shape the hospital growth strategy and set acquisition, activation, reactivation, expansion, acquisition-cost, and payback goals.
Own the hospital growth budget and channel mix, allocating spend by market tier.
Lead hospital acquisition through B2B lead generation, account-based campaigns, paid search and social, direct mail, referrals, sponsorships, buying-group partnerships, SEO, and AEO.
Partner with sales, Rev Ops, and analytics on hospital targeting and lead scoring.
Set lead routing, handoff SLAs, and criteria for Hospital Success Partner support versus AI-driven outreach.
Own the conversion optimization backlog, test roadmap, and first-fill playbook across landing pages, sign-up, approval, and first-shift posting.
Analyze funnel data and customer and field-team feedback to identify and address hospital drop-off.
Partner with lifecycle and pricing teams on activation journeys and first-fill incentive strategy.
Build reactivation campaigns and expansion programs to increase hospital use and bookings across roles.
Measure acquisition cost, cohort activation, fill rates, lifetime value, payback, attribution, and test results; report performance and adjust investment.

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