- Develop and execute quarterly marketing plans aligned with business objectives and revenue goals.
- Coordinate marketing specialists, agencies, and vendors, and establish priorities, deliverables, and performance expectations.
- Manage marketing budgets, campaign timelines, and resources, recommending adjustments based on performance.
- Manage integrated marketing channels, including paid search, SEO, local SEO, paid social media, content marketing, email marketing, marketing automation, and website optimization.
- Maintain consistent brand messaging, positioning, creative assets, and customer communications across channels.
- Plan and execute local and service-area campaigns to generate qualified calls, customer inquiries, and booked service appointments.
- Apply geographic targeting, Google Business Profile, Google Local Services Ads where available, local SEO, and location-specific landing pages.
- Evaluate campaign performance by geographic location, service category, lead quality, and conversion to booked jobs.
- Maintain marketing dashboards, report performance, and test and optimize messaging, channels, audiences, campaigns, and landing pages.
- Improve lead tracking, CRM workflows, marketing attribution, and handoffs between Marketing and Sales.
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