Senior Growth Marketing Manager - Home Services

New

United States. Colombia. Mexico. Argentina. Philippines. Costa Rica, Sufficient overlap with U.S. business hours.Full-TimeSenior

Salary not disclosed

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Job Details

Languages: Excellent written and spoken English communication skills.
Experience: 5–7+ years of progressive marketing experience; 2+ years of experience coordinating or managing marketing team members, agencies, vendors, or cross-functional initiatives.
Required Skills: Google AnalyticsSEOLead GenerationDigital Marketing

Have 5–7+ years of progressive marketing experience, including digital marketing, lead generation, and campaign performance management.
Have 2+ years of experience coordinating or managing marketing team members, agencies, vendors, or cross-functional initiatives.
Have direct marketing experience working with U.S.-based Home Services companies, such as HVAC, plumbing, pest control, appliance repair, electrical services, residential cleaning, or in-home technical support.
Have experience developing and executing campaigns targeting customers in the United States.
Demonstrate success generating qualified leads, inbound calls, service appointments, customer acquisition, and measurable revenue for Home Services businesses.
Understand paid media, SEO/local SEO, content marketing, email marketing, branding, marketing automation, and conversion optimization.
Have experience managing geographically targeted marketing campaigns for U.S. service markets.
Be proficient with marketing analytics tools such as Google Analytics 4, Google Ads, Google Search Console, and CRM systems.
Be able to manage budgets, prioritize marketing initiatives, and communicate performance in terms of business outcomes.
Have excellent written and spoken English communication skills.
Be able to collaborate with U.S.-based leadership and global team members, with sufficient overlap with U.S. business hours.

Develop and execute quarterly marketing plans aligned with business objectives and revenue goals.
Coordinate marketing specialists, agencies, and vendors, and establish priorities, deliverables, and performance expectations.
Manage marketing budgets, campaign timelines, and resources, recommending adjustments based on performance.
Manage integrated marketing channels, including paid search, SEO, local SEO, paid social media, content marketing, email marketing, marketing automation, and website optimization.
Maintain consistent brand messaging, positioning, creative assets, and customer communications across channels.
Plan and execute local and service-area campaigns to generate qualified calls, customer inquiries, and booked service appointments.
Apply geographic targeting, Google Business Profile, Google Local Services Ads where available, local SEO, and location-specific landing pages.
Evaluate campaign performance by geographic location, service category, lead quality, and conversion to booked jobs.
Maintain marketing dashboards, report performance, and test and optimize messaging, channels, audiences, campaigns, and landing pages.
Improve lead tracking, CRM workflows, marketing attribution, and handoffs between Marketing and Sales.

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