Senior Digital Marketing Manager, Associations

New

We are open to this being a fully remote or hybrid DC office position.Full-TimeSenior

Salary$82,500 - $108,000 (commensurate with experience)

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Job Details

Bachelor’s or Master’s degree in a related field.
5-8+ years of digital marketing experience; agency experience is a plus but not required.
Experience creating conversion-driven strategies and campaigns mapped to the user journey or funnel.
Strong understanding of digital advertising channels and how they work with other digital channels to meet goals and conversion objectives.
Strong analytical skills and data-driven thinking.
Experience with reporting analysis and website analytics tools such as Google Analytics and Google Tag Manager.
Experience conducting digital marketing audits, analyzing findings, and developing strategies based on data.
Knowledge of current digital marketing trends and best practices.

Develop integrated digital marketing strategies for association and B2B clients across membership, events, products, lead generation, and audience engagement.
Lead multi-channel campaigns from planning through execution, measurement, and optimization.
Develop membership strategies for acquisition, engagement, renewals, and the member journey.
Create campaigns to drive registrations for conferences, webinars, and other events, and sales of association products and services.
Collaborate with the digital advertising team on paid search, paid social, programmatic, and other advertising campaigns.
Work with creative, content, and web teams on campaign concepts, messaging, landing pages, and digital experiences.
Build client relationships through communication, recommendations, project management, and understanding business objectives.
Analyze campaign performance and audience behavior, and recommend improvements to effectiveness and return on investment.
Conduct digital marketing audits, identify opportunities, establish benchmarks, and develop actionable strategies.
Identify testing and optimization opportunities across messaging, targeting, creative, conversion funnels, and user experiences.

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