Senior Content Marketing Manager, B2B SaaS
New
G
GremlinB2B SaaS reliability
Remote, based in the USFull-TimeSenior
Salary$145,000 - $165,000
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Job Details
- Experience
- 5+ years of B2B SaaS content marketing, ideally at a scaling SaaS startup
- Required Skills
- Google AnalyticsSEO
Requirements
- Bring 5+ years of B2B SaaS content marketing experience; experience at a scaling SaaS startup is preferred.
- Understand B2B technology buyers and their journey.
- Use AI tools hands-on to drive outcomes while maintaining quality.
- Have working knowledge of AEO/GEO and how AI search is changing content strategy.
- Translate technical content into compelling copy and calls to action.
- Produce and edit written, video, and visual content, including short-form video for LinkedIn and YouTube.
- Own and run content calendars.
- Drive content engagement through owned, earned, and paid channels.
- Demonstrate experience growing executive LinkedIn audiences, with results such as follower growth, impressions, or inbound speaking requests.
- Improve brand visibility in AI answer engines and track performance.
- Use Google Analytics, Search Console, and Tag Manager, plus an SEO/AEO platform such as Ahrefs or Semrush.
Responsibilities
- Own Gremlin’s SEO, AEO, and GEO strategy to improve visibility in Google, AI Overviews, ChatGPT, Claude, and Perplexity.
- Build and run an executive thought leadership program, including ghostwritten LinkedIn posts, bylines, and talk abstracts.
- Produce short- and long-form content for engineering leadership audiences, including blogs, case studies, original research, and short-form video.
- Report on leads, pipeline, revenue influenced, and AI visibility, and shift effort toward what works.
- Manage content, design, and SEO/AEO agency partners and determine what stays with vendors, moves in-house, or uses AI-assisted workflows.
- Build and document repeatable AI workflows for content research, drafting, repurposing, and optimization while maintaining technical accuracy and brand voice.
- Research, recommend, and evaluate new content strategies.
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