Content Marketing Manager

New

JobgetherB2B technology

Based in the United StatesFull-TimeManager

Salary not disclosed

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Job Details

Experience: At least five years of experience in content marketing, editorial, or a related role
Required Skills: SEOEditingWriting

Have at least five years of experience in content marketing, editorial, or a related role.
Bring a strong portfolio of personally written content demonstrating original thinking, writing, and editing skills.
Have experience managing content strategy and execution from ideation and planning through production, distribution, and performance evaluation.
Be able to simplify complex technical or business concepts without losing their meaning.
Demonstrate strong editorial judgment and the ability to maintain high content standards.
Bring a distinctive perspective on marketing and technology and develop original content ideas.
Have familiarity with SEO principles, keyword-driven content planning, and content discoverability approaches including GEO.
Use research, industry analysis, conversations, and performance data to understand audience needs and buying behavior.
Use content performance insights to inform editorial decisions and improve marketing effectiveness.
Balance strategic planning with hands-on content production and work effectively across marketing functions.

Own the content marketing strategy and editorial calendar, aligning topics, narratives, and formats with business objectives and audience needs.
Write, edit, and produce website content, blogs, thought leadership articles, customer success stories, reports, and other marketing assets.
Collaborate with SEO specialists to improve organic visibility across traditional search engines and AI-powered search experiences.
Develop and manage content and copy for newsletters, email nurture sequences, campaign communications, and customer-facing messages.
Partner with channel owners to identify distribution opportunities and repurpose content across marketing channels.
Establish and maintain editorial standards and align published content with the brand's positioning.
Research customer challenges, industry developments, and marketing trends to develop original audience insights.
Use performance data to refine editorial priorities, improve engagement, and strengthen content's contribution to marketing pipeline growth.
Work with marketing stakeholders to generate ideas, support campaigns, and align content initiatives with business and revenue goals.

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