Content Marketing Manager - Industrial B2B
New
S
Siemens Digital Industries SoftwareIndustrial software
United StatesFull-TimeManager
Salary102,500 - 184,500 USD per year
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Job Details
- Experience
- 4+ years of B2B content marketing experience, including at least 2 years focused on industrial or engineering-driven audiences.
- Required Skills
- SalesforceSEOWordPress
Requirements
- Have 4+ years of B2B content marketing experience, including at least 2 years focused on industrial or engineering-driven audiences.
- Demonstrate exceptional writing, editing, and storytelling skills.
- Be able to simplify complex technical topics for executive and business audiences.
- Have experience translating technical concepts such as data pipelines, cloud architecture, observability, security, and enterprise technology into compelling narratives.
- Understand SEO fundamentals and have experience driving measurable organic growth.
- Be able to collaborate with subject matter experts and deliver high-quality content on schedule.
- Be familiar with modern data platforms, cloud technologies, and concepts such as data lakehouses.
- Understand industrial software, manufacturing technology, engineering technology, or related enterprise software markets.
- Have experience marketing to developers, practitioners, engineers, or other highly technical audiences at scale.
- Have hands-on experience with Salesforce, Marketo, Ahrefs, SEMrush, WordPress, or similar marketing technology platforms.
Responsibilities
- Manage content creation across blogs, articles, long-form content, video scripts, webinars, and social media assets.
- Develop how-to guides, research reports, solution briefs, white papers, and other high-value content assets.
- Manage freelance writers, agencies, and external contributors to ensure quality, consistency, and brand standards.
- Develop executive thought leadership programs, including ghostwriting, podcast preparation, speaking opportunities, and bylined articles.
- Partner with Product Marketing, Demand Generation, and other teams to develop content programs across the buyer journey.
- Collaborate with subject matter experts, customers, product managers, developers, and data scientists to create accurate content.
- Identify content opportunities through search intent analysis, competitive research, analyst insights, and sales and customer-facing feedback.
- Support organic content strategy through keyword research, topic clustering, content planning, and on-page SEO.
- Manage content distribution across owned and earned channels and optimize discoverability across search and AI-powered platforms.
- Track content performance, conduct audits, and use analytics to optimize content and distribution.
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