Senior Content Marketing Manager
New
F
FleetioFleet management software
Remote - USAFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years of experience developing and producing high-quality content in B2B SaaS
- Required Skills
- Project ManagementSEO
Requirements
- Have 7+ years of experience developing and producing high-quality content in B2B SaaS, with an emphasis on thought leadership and content marketing.
- Demonstrate exceptional writing, editing, and storytelling skills through a portfolio of long-form and short-form content.
- Have experience developing original research, industry reports, executive thought leadership, and other high-impact content.
- Understand how content supports demand generation, SEO, brand awareness, and pipeline growth.
- Have experience building editorial strategies and content calendars aligned with business priorities and integrated marketing campaigns.
- Be able to turn complex topics, data, and research into clear narratives for business audiences.
- Have strong project management and organizational skills, including the ability to manage multiple initiatives and deadlines independently.
- Collaborate effectively with Marketing, Sales, Product, and executive stakeholders.
- Have experience using AI tools and modern content workflows while maintaining high editorial standards.
Responsibilities
- Develop and execute thought leadership strategy across fleet maintenance, fleet management, and the transportation industry.
- Create industry reports, original research, white papers, articles, webinars, executive thought leadership, and conference presentations.
- Translate industry trends, customer insights, proprietary data, and subject matter expertise into clear, differentiated narratives.
- Own an editorial calendar aligned with business priorities, audience interests, product initiatives, and integrated campaigns.
- Extend cornerstone content across blogs, social media, webinars, email, paid advertising, and other channels.
- Partner with Growth Marketing on SEO, AI-driven search discovery (AEO), and organic audience growth.
- Develop content for integrated campaigns, lead generation, account-based marketing, and sales enablement.
- Measure and optimize content performance across engagement, organic visibility, lead generation, pipeline influence, and revenue contribution.
- Manage content development from ideation and research through writing, editing, reviews, and publication.
- Use AI-powered tools and workflows to support research, ideation, repurposing, and production while maintaining editorial quality.
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