Associate Director, HCP Marketing
J
JobgetherBiopharmaceutical marketing
Fully remote work environment within the United States.Full-TimeDirector
Salary175,000 - 195,000 USD per year
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Job Details
- Experience
- At least seven years of relevant professional experience, including knowledge of the pharmaceutical and healthcare industries. At least five years of pharmaceutical marketing experience.
- Required Skills
- Market Research
Requirements
- Bachelor’s degree required; an MBA or other relevant advanced degree is preferred.
- At least seven years of relevant professional experience, including knowledge of the pharmaceutical and healthcare industries.
- At least five years of pharmaceutical marketing experience.
- Able to independently lead complex marketing projects and workstreams from strategic planning through creative development and tactical execution.
- Strong verbal and written communication, executive presentation, and stakeholder engagement skills.
- Able to develop marketing approaches, take initiative, influence cross-functional partners, and manage agencies and external stakeholders.
- Strong analytical and financial skills, including budget management and translating market research, performance data, customer insights, and competitive intelligence into recommendations.
- Previous experience supporting a product launch and/or marketing chronic care products is strongly preferred.
- Cardiovascular therapeutic area experience is particularly valuable.
- Strong strategic thinking, business judgment, and ownership, with the ability to manage product lifecycle activities.
- Excellent organizational and project management skills, including prioritizing competing demands in a fast-paced environment.
- Customer-focused, data-driven approach, with a commitment to ethical marketing and regulatory compliance.
Responsibilities
- Lead development of promotional materials, sales resources, training content, meeting materials, and customer-facing programs aligned with brand strategy and compliance standards.
- Partner with Sales and Sales Training to identify field needs, support field meetings and plan-of-action execution, and improve customer-facing resources.
- Oversee HCP field activation, including field communications, resource inventory, sample strategy, and local congress and display activities.
- Manage HCP marketing budgets, expenses, forecasts, and resource allocation, including product samples.
- Lead day-to-day agency relationships and provide strategic direction to deliver projects on time and within budget.
- Own elements of annual brand planning, launch planning, and tactical execution, including positioning, messaging, segmentation, targeting, channel strategy, and performance objectives.
- Translate market research, advisory boards, congress planning, speaker programs, and customer engagement initiatives into strategic recommendations and brand plans.
- Monitor marketing performance and use data, customer insights, and competitive intelligence to refine strategies and optimize engagement.
- Collaborate across functions to align marketing priorities and ensure consistent execution of commercial initiatives.
- Maintain ethical and compliant marketing while balancing innovation, customer needs, and commercial objectives.
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