Associate Director, HCP Marketing
M
Mineralys TherapeuticsPharmaceutical marketing
Location: US RemoteFull-TimeDirector
Salary175,000 - 195,000 USD per year
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Job Details
- Experience
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge. A minimum of 5 years of experience in pharmaceutical marketing.
- Required Skills
- Budget managementMarket Research
Requirements
- Hold a bachelor's degree; an MBA or advanced degree in a related field is helpful.
- Have at least 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
- Have at least 5 years of pharmaceutical marketing experience.
- Bring strong marketing proficiency and the ability to independently lead complex projects and workstreams.
- Demonstrate strong verbal, written, executive communication, and presentation skills.
- Be able to influence across functions, work effectively in a team, and lead multiple agencies, partners, and external stakeholders.
- Bring analytical and financial acumen, including budget management.
- Translate market research, performance data, customer insights, and competitive intelligence into recommendations and action.
- Previous product launch and chronic care product experience is strongly preferred.
Responsibilities
- Lead development of promotional materials, sales resources, training content, meeting materials, and customer-facing programs.
- Partner with Sales and Sales Training to define field needs, support field meetings and POA execution, and optimize customer-facing resources.
- Lead HCP field activation, including field communications, resource inventory, sample strategy, and local congress and display activities.
- Manage HCP marketing budgets, expenses, forecasts, and resource allocation, including samples.
- Lead day-to-day agency relationships, set strategic direction, and oversee project delivery, quality, timing, and budget.
- Lead annual brand, launch, and tactical planning, including positioning, messaging, segmentation, targeting, channel strategy, and performance objectives.
- Translate market research, advisory boards, congress planning, speaker programs, and customer engagement initiatives into brand recommendations and actions.
- Serve as an HCP marketing subject matter expert and cross-functional partner on the therapeutic area, healthcare environment, treatment landscape, customer segments, and competitive dynamics.
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