- Own and evolve the comprehensive global social media strategy aligned to brand positioning, ICPs, and campaign priorities.
- Develop and manage the monthly and quarterly social media content calendar end-to-end.
- Leverage AI tools across the workflow to enhance content creation, research, and planning while maintaining quality.
- Build and run programs that activate internal subject-matter experts and external influencers.
- Engage authentically within relevant professional communities and niche forums to strengthen brand affinity.
- Drive measurable growth in Share of Voice and brand sentiment across priority channels.
- Partner with the Brand & Content team to establish a structured content repurposing engine.
- Deliver structured reporting on social performance to leadership, providing actionable insights.
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