- Develop and lead the global Marketing Operations strategy, operating model, and roadmap.
- Establish scalable marketing processes, governance, workflows, and performance standards.
- Own the marketing technology ecosystem, including CRM, marketing automation, digital platforms, analytics, customer data, and systems integrations.
- Develop and execute Marketing’s AI and automation roadmap, including governance and measurement.
- Lead website operations, roadmap prioritization, release governance, quality assurance, experimentation, and optimization.
- Lead marketing measurement, attribution, analytics, reporting, executive dashboards, KPIs, and performance reviews.
- Partner with Revenue Operations, Finance, Data, and Technology to improve forecasting, customer insights, and decision-making.
- Align marketing technology, digital, data, and operational priorities with commercial objectives and lead cross-functional initiatives.
- Own the Marketing Operations and Technology budget and manage technology providers, agencies, and implementation partners.
Budget managementCRM