Patient Marketing Manager
New
D
Daymark HealthOncology healthcare
Location: Remote, United StatesFull-TimeManager
Salary115,000 - 140,000 USD per year
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Job Details
- Experience
- 4-7 years of progressive marketing experience
- Required Skills
- SalesforceA/B testingHubSpotHIPAACRM
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- 4-7 years of progressive marketing experience, including required B2C or direct-to-consumer work.
- Provide writing samples such as email, SMS, landing pages, brochures, or scripts.
- Hands-on experience building and deploying lifecycle campaigns using a marketing automation platform, including segmentation, personalization, and A/B testing.
- Experience running multichannel campaigns across email, SMS, direct mail, and print, tied to conversion or acquisition metrics.
- Comfort working in a CRM; Salesforce is preferred.
- Working knowledge of consent and communications compliance, including HIPAA, TCPA, or CAN-SPAM, or the judgment to learn and partner with compliance.
- Strong project management skills and experience managing multiple workstreams and shipping on schedule.
- Experience using AI tools, including LLMs, content generation, or analysis, in a marketing workflow.
- Basic HTML knowledge is a plus.
Responsibilities
- Develop and execute multichannel campaigns across print, email, SMS, direct mail, out-of-home, and digital.
- Write patient- and provider-facing emails, brochures, landing pages, scripts, and other collateral.
- Partner with the enrollment team by providing materials, messaging, and campaigns for prospective-patient outreach.
- Own the patient marketing calendar and schedule, build, and deploy campaigns across platforms.
- Use marketing automation platforms and CRM tools to deliver targeted, personalized communications.
- A/B test and optimize campaigns, and analyze performance to guide future campaigns.
- Use data-driven insights to tailor messaging to each stage of the prospective patient journey.
- Ensure patient and enrollment communications meet healthcare compliance and consent requirements, partnering with internal stakeholders.
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