Senior Marketing Campaigns Manager, ABM
New
H
Horizon3Cybersecurity SaaS
US, Remote, Coordinate webinars across multiple regions and time zones.Full-TimeManager
SalaryBase salary range: $145,000 - $185,000 annually. Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.
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Job Details
- Experience
- 6+ years of B2B marketing experience
- Required Skills
- Project ManagementSalesforce
Requirements
- Have 6+ years of B2B marketing experience focused on ABM, campaign management, demand generation, or integrated marketing programs in a high-growth SaaS or technology company.
- Demonstrate a track record of designing and executing ABM programs that generate measurable pipeline and accelerate deal velocity.
- Have owned integrated campaigns or programs from strategy and planning through execution, follow-up, reporting, and optimization.
- Have hands-on experience managing campaigns in a project management system such as Asana, Monday.com, Wrike, or Jira.
- Have experience planning and executing webinars or virtual events across multiple regions and time zones.
- Have experience with ABM and intent technology such as 6sense, Bombora, Influ2, or ZoomInfo, or equivalent platforms.
- Have experience with direct mail and gifting platforms such as Reachdesk or equivalent tools.
- Have strong Salesforce experience with campaign setup, campaign membership, account-level pipeline tracking, attribution, and reporting.
- Be familiar with Pardot, Marketo, HubSpot, or another marketing automation platform.
- Understand lead and account lifecycle management, segmentation, campaign tracking, attribution, and funnel measurement.
- Be able to develop buying-group maps, account engagement plans, tiered plays, campaign briefs, project plans, and measurement frameworks.
- Be able to translate complex technical subject matter into account-relevant messaging for CISOs, security architects, IT, and SecOps practitioners.
Responsibilities
- Own ABM strategy and execution across East Coast priority accounts and other assigned target-account segments.
- Develop account-level plans, buying-group maps, tiered plays, and account prioritization using intent and engagement signals.
- Plan and manage integrated campaigns from briefing and project planning through launch, follow-up, reporting, and optimization.
- Plan and execute webinars and virtual events across AMER, EMEA, and APJ, including scheduling, promotion, live-day coordination, and follow-up.
- Coordinate account plays across advertising, gifting, field events, content, webinars, and SDR outreach.
- Align Sales and SDR teams on target accounts, buying groups, engagement signals, next actions, and performance reviews.
- Ensure campaigns, webinars, ABM plays, and events are built and tracked in Salesforce, project management tools, and marketing automation platforms.
- Define and report ABM and campaign KPIs, analyze performance, and optimize messaging, channels, offers, sequencing, and account selection.
- Lead cross-functional programs, clarify roles and handoffs, and communicate plans, risks, and results to stakeholders.
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