Senior Marketing Operations Manager
New
H
Horizon3Cybersecurity software
US, RemoteFull-TimeManager
SalaryBase salary range: $145,000 - $185,000 annually. Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.
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Job Details
- Experience
- 6+ years of experience in marketing operations, revenue operations, or a related role in B2B SaaS or technology.
- Required Skills
- Salesforce
Requirements
- Have 6+ years of experience in marketing operations, revenue operations, or a related role in B2B SaaS or technology.
- Bring expert, hands-on experience with marketing automation; Pardot or Marketo preferred.
- Have hands-on Salesforce experience, including administering integrations with marketing automation platforms.
- Have led complex cross-functional systems projects end to end, such as lifecycle redesigns, scoring and routing overhauls, platform migrations, or attribution rollouts.
- Understand lead lifecycle management, scoring, routing, segmentation, and campaign tracking.
- Have a strong background in data management, analytics, and performance reporting.
- Have experience operationalizing account-based marketing programs.
- Have hands-on experience using AI tools to automate workflows, solve problems, and improve team efficiency.
- Be able to operate in ambiguity and build processes where none exist.
- Be able to explain technical trade-offs to non-technical stakeholders and help reach decisions.
- Be detail-oriented, deliver accurate work quickly, and own quality assurance.
- Experience with wider go-to-market tools, data visualization platforms, SQL, cybersecurity, or enterprise go-to-market motions is listed as a differentiator.
Responsibilities
- Maintain the marketing automation platform and its Salesforce integration, including segmentation, scoring, routing, nurturing, lifecycle workflows, and compliance tasks.
- Evaluate and support the rollout of go-to-market technology tools, including business cases, vendor logistics, and implementation.
- Audit, test, and troubleshoot the marketing technology stack and execute data governance protocols across integrated systems.
- Identify funnel conversion and handoff problems and drive fixes across teams.
- Support campaign setup, pre-launch quality assurance, tracking validation, and multi-channel launches.
- Facilitate account-based marketing program execution, including account list uploads, segmentation updates, tool configuration, and reporting.
- Maintain and optimize systems and automations, and assist with implementing AI agents and automated workflows.
- Document workflows, standard operating procedures, and system configurations, and support end-user training and onboarding.
- Partner with the Senior Marketing Analytics Manager on attribution, dashboards, metric definitions, and lead scoring.
- Align with Demand Generation, Sales, Finance, RevOps, and IT on goals, definitions, and funnel processes.
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