- Own programs across onboarding, activation, adoption, engagement, retention, renewal support, and expansion.
- Define customer segments, lifecycle stages, journey maps, messaging, and campaign playbooks.
- Partner with customer enablement to market education, product engagement, onboarding, and lifecycle programs.
- Develop retention and re-engagement programs for at-risk or under-engaged accounts using customer health, product usage, support, engagement, and renewal signals.
- Create signal-based upsell and cross-sell campaigns and route qualified opportunities to CSMs and account executives.
- Equip Sales and Customer Success with messaging, adoption toolkits, executive business review materials, ROI content, playbooks, trigger definitions, and follow-up paths.
- Partner with Product Marketing and Product on customer feedback, product communications, release messaging, educational content, and lifecycle campaigns.
- Improve segmentation, data quality, trigger detection, nurture, automation, attribution, and reporting with Marketing Operations, Revenue Operations, and Customer Success Operations.
- Build annual and quarterly plans, manage budgets and resources, and lead cross-functional execution.
- Establish dashboards and operating rhythms, analyze performance, optimize programs, and present insights and recommendations to leadership.
Project ManagementCybersecurity