- Own and execute the integrated marketing plan for META, aligned to EMEA revenue priorities and sales targets.
- Prioritize investment in UAE while scaling programs across Saudi Arabia, Africa and other regional territories.
- Develop multi-touch programs including events, webinars, direct mailers, roundtables, digital, social and ABM.
- Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners.
- Manage lead flow, nurture alignment, conversion optimisation, and follow-up processes with SDR and sales teams.
- Monitor campaign performance, optimize based on ROI, and build quarterly business reviews for leadership.
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