Senior Field Marketing Manager, Northwest
New
H
Horizon3Cybersecurity
Candidates must be based in the Northwest USFull-TimeSenior
SalaryBase salary range: $145,000 - $185,000 annually. Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.
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Job Details
- Experience
- 5 to 8 years of B2B field marketing experience
- Required Skills
- SalesforceHubSpot
Requirements
- Have 5 to 8 years of B2B field marketing experience, including ownership of a region or segment.
- Demonstrate experience building and running field program portfolios with measurable pipeline outcomes and CPO discipline.
- Have experience partnering with sales leadership and SDR management on program alignment, sequencing, and follow-up.
- Be comfortable building CPO models, presenting ROI cases, and recommending investment trade-offs.
- Have experience running ABM-aligned field programs tied to named account lists, including executive dinners and CISO roundtables.
- Be proficient in Salesforce for pipeline tracking, campaign attribution, and performance reporting.
- Have experience with Pardot, HubSpot, or an equivalent marketing automation platform.
- Have excellent written communication for executive-facing event briefs, invite copy, and post-event summaries.
- Have a track record of building repeatable field program frameworks.
- Be based in the Northwest US and willing to travel up to 40%.
Responsibilities
- Own the annual and quarterly field marketing plan for the Northwest region, aligned with pipeline targets, segment priorities, and sales capacity.
- Build integrated programs connecting field events with digital marketing, SDR sequences, and ABM account targeting.
- Set CPO thresholds, develop marginal ROI models, and manage regional budget trade-offs.
- Plan and execute CISO dinners, executive roundtables, conferences, roadshows, and account-specific activations.
- Lead SDR alignment, including pre-event sequencing, on-site meeting coordination, and post-event follow-up SLAs.
- Coordinate with digital marketing, campaigns, and ABM teams to engage target accounts around each program.
- Own executive-tier programming, including speaker coordination, venue selection, and invite strategy.
- Track regional pipeline contribution and maintain Salesforce campaign tracking and attribution with marketing operations.
- Run 30-day post-event reviews and present regional performance to marketing and sales leadership.
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