Senior Demand Generation Manager
New
F
FieldguideAudit technology
Remote (USA)Full-TimeManager
SalaryBase Salary $150K – $175K • Offers Equity
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Job Details
- Experience
- 6+ years in B2B demand generation, campaign marketing, or lifecycle marketing
- Required Skills
- HubSpot
Requirements
- Bring 6+ years of experience in B2B demand generation, campaign marketing, or lifecycle marketing.
- Have clear ownership of a pipeline number.
- Have experience with programs contributing meaningfully to quarterly pipeline targets in the eight figures.
- Demonstrate full-funnel thinking, including stages, conversion rates, persona mapping, and identifying funnel leaks.
- Bring hands-on experience with webinars, nurture, and email at scale.
- Be fluent in HubSpot or a comparable marketing automation platform and able to build workflows independently.
- Show a specific, demonstrable AI practice in campaign execution, including the workflow, inputs, and what it replaced.
- Have B2B experience; B2C experience is not a fit.
- Experience in professional services, accounting, audit, or fintech is a plus.
Responsibilities
- Own the webinar program, including content, production, promotion, registration, attendance conversion, and follow-up.
- Design and launch segmented nurture tracks by practice area, persona, and funnel stage; instrument and assess conversion.
- Run email campaigns for content launches, product announcements, and event promotion.
- Distribute and segment content, defining audiences and list strategy.
- Coordinate campaign support for account-based plays with the ABM lead.
- Drive event demand campaigns, including promotion, registration, and follow-up sequencing, with Field Marketing.
- Report campaign-created and campaign-influenced pipeline in the weekly pipeline review.
- Build reporting and AI-assisted monitoring for campaign performance.
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