Sr. Demand Generation Manager

vCluster LabsB2B SaaS infrastructure

Location: United States; Workplace: RemoteFull-TimeSenior

Salary$125K - $145K; $125K – $145K • Offers Equity • Offers Bonus; Estimated Base Salary $125K – $145K • Offers Equity • Offers Bonus

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Job Details

Have owned demand generation at a B2B SaaS or infrastructure company.
Bring experience selling to technical buyers such as DevOps, platform engineering, or CTO audiences; this is preferred.
Be fluent with HubSpot or Marketo.
Be fluent with Salesforce, LinkedIn Ads, and Google Ads.
Have experience with intent data such as 6sense or Bombora and at least one ABM platform.
Report on pipeline contribution rather than only leads.
Be able to explain CAC, LTV, and payback period.
Experience marketing to Kubernetes, platform engineering, or cloud infrastructure personas is a bonus.
Familiarity with developer-led or product-led growth motions is a bonus.
Experience supporting both shorter, high-velocity deal cycles and complex enterprise deals is a bonus.
Experience at a Series A to Series C company is a bonus.

Build and execute multi-touch campaigns for platform engineering and infrastructure personas at enterprise accounts and AI Cloud providers.
Own day-to-day paid social, paid search, content syndication, and digital programs, including budget allocation.
Build and run livestream and webinar programs, including campaign planning, platform, promotion, and follow-through.
Align with sales on target accounts, ICP definition, and pipeline stages.
Partner with PMM and DevRel to bring content and thematic direction into campaigns.
Advocate for campaign content needs, including blogs, white papers, and videos, and place content in channels that support pipeline.
Build reporting for pipeline influence, new opportunities sourced, channel efficiency, and budget performance.
Present campaign and pipeline metrics to the CEO and sales leader.

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