Retention Manager / Lifecycle Marketing Manager
New
S
STERRYGrowth marketing
Listing locations: USA; Location base: USAFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.
- Required Skills
- HubSpotCRM
Requirements
- Have 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.
- Have proven experience managing and optimizing automated email campaigns.
- Have hands-on experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, or Salesforce Marketing Cloud.
- Understand customer segmentation, personalization, and lifecycle marketing strategies.
- Be able to interpret campaign data and translate insights into action.
- Have project management and communication skills suited to a fast-moving agency environment.
- A bachelor's degree in Marketing, Business, Communications, or a related field is a plus; equivalent hands-on experience or a portfolio is valued.
- Experience with e-commerce, SaaS, or digital-first brands is a plus.
Responsibilities
- Develop and execute email retention strategies to increase customer engagement, repeat purchases, and lifetime value.
- Build and optimize automated email flows, including welcome, onboarding, nurture, abandoned cart, win-back, and re-engagement campaigns.
- Segment audiences and personalize messaging based on customer behavior and lifecycle stage.
- Monitor campaign performance and analyze metrics including open rates, click-through rates, conversions, retention, and churn.
- Conduct A/B tests to improve email content, subject lines, timing, and customer journeys.
- Collaborate with creative, content, design, and account management teams on campaigns for multiple clients.
- Stay current with email marketing trends, deliverability best practices, and CRM innovations.
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