Growth Marketing Manager, Provider

New

DataSpringHealthcare technology

United StatesFull-TimeManager

Salary135,000 - 150,000 USD per year

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Job Details

Experience: 5+ years of experience in field marketing, growth marketing, campaign marketing, or a related marketing discipline.
Required Skills: Project ManagementMicrosoft Office SuiteDigital MarketingCRM

Have 5+ years of experience in field marketing, growth marketing, campaign marketing, or a related marketing discipline.
Have healthcare or health technology experience in the provider segment.
Have experience building and executing integrated marketing programs for B2B, healthcare, or technology audiences.
Demonstrate success working cross-functionally with sales, product, and marketing teams.
Hold a bachelor’s degree or have equivalent experience.
Be able to turn business objectives into integrated growth marketing plans that produce measurable results.
Have a working command of digital, email, content, webinars, events, partnerships, and sales enablement.
Be skilled at developing messaging that connects audience needs to business value.
Have an analytical mindset and the ability to interpret performance data and act on it.
Have strong project management and organizational skills, including managing multiple initiatives and timelines.
Be proficient with Microsoft Office Suite, including Word, Excel, and PowerPoint.
Experience with CRM, marketing automation, ABM, webinar, or analytics platforms is preferred.

Build annual and quarterly marketing plans for clinician and profile manager administration market segments.
Translate growth marketing strategy into audience-specific programs tied to business, brand, and go-to-market priorities.
Identify segments, channels, and moments to recruit, reactivate, and sustain engagement with target audiences.
Develop education and market-facing programs, thought leadership, partnerships, events, and webinars.
Lead end-to-end execution of field activations, campaigns, digital marketing, events, webinars, and partner-led initiatives.
Coordinate cross-channel workstreams, timelines, budgets, project plans, and briefs.
Collaborate with Product Marketing, Marketing Communications, Brand & Web, Sales, Product, Customer Success, Partnerships, and Analytics.
Set program goals and KPIs, report on reach, engagement, campaign influence, and pipeline contribution, and lead post-program debriefs.
Use data, audience feedback, and market signals to refine channels, messaging, and investment.

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