Senior Marketing Manager
New
G
Guidant PowerElectrical safety services
Remote (Chicago Pref’d)Full-TimeManager
SalaryThe expected base salary range is $130,000 to $150,000, depending on experience and qualifications, plus a 20% target annual performance bonus.
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Job Details
- Experience
- 5 or more years of progressive B2B marketing experience
- Required Skills
- SEOLead GenerationHubSpot
Requirements
- Have 5 or more years of progressive B2B marketing experience with increasing responsibility and strong business results.
- Demonstrate success personally building and executing demand-generation programs that create qualified opportunities and pipeline.
- Bring hands-on experience with HubSpot or a comparable marketing automation platform.
- Be able to build workflows, reporting, and campaigns and manage outside implementation resources.
- Have a marketing foundation across segmentation, positioning, customer acquisition, qualitative market research, and content.
- Have experience across SEO, paid media, social, email, events, and account-based marketing.
- Be comfortable with data, funnel metrics, attribution, campaign measurement, budgets, and reporting that connects marketing investment to pipeline and revenue.
- Be able to work effectively with sales, operations, technical experts, outside partners, and senior leadership.
Responsibilities
- Build the lead flow model needed to support bookings goals, including lead and qualified-opportunity targets and timing.
- Create and manage integrated campaigns across email, paid media, social, events, conferences and trade shows, webinars, outbound BDR programs, SEO, and targeted accounts.
- Own the marketing calendar, campaign priorities, annual marketing plan, and budget.
- Oversee HubSpot implementation and operate it for campaigns, lead scoring, qualification, workflows, attribution, and reporting.
- Build dashboards for pipeline by source, funnel conversion, cost per qualified opportunity, campaign ROI, and forward pipeline coverage.
- Use qualitative research with customers, prospects, salespeople, and technical experts to improve positioning, content, offers, and campaigns.
- Manage agencies, contractors, paid media partners, content resources, data vendors, and other outside resources.
- Support M&A by integrating acquired companies into Guidant’s marketing systems, processes, brand, and cross-sell programs.
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