Senior Manager, Lifecycle & Retention Marketing
New
U
Ursa MajorSkincare, DTC ecommerce
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in Lifecycle Marketing, CRM, Retention Marketing, or Customer Marketing
- Required Skills
- CRM
Requirements
- Have 5+ years of experience in Lifecycle Marketing, CRM, Retention Marketing, or Customer Marketing.
- Have experience in DTC ecommerce, subscription, beauty, skincare, wellness, or consumer brands.
- Bring a track record of growing customer retention, repeat purchase rate, subscription revenue, and customer lifetime value.
- Have deep expertise in email and SMS marketing strategy, segmentation, automation, and personalization.
- Have experience with lifecycle platforms such as Klaviyo, Postscript, and Recharge.
- Have experience managing subscription businesses and recurring revenue programs.
- Have strong analytical skills and the ability to translate data into actionable business insights.
- Understand customer journey mapping and lifecycle strategy.
- Have experience designing and executing A/B testing frameworks.
- Bring creative judgment and an understanding of direct-response messaging, storytelling, and customer psychology.
- Be comfortable balancing strategic planning with hands-on execution.
- Have experience managing agencies, freelancers, and direct reports.
Responsibilities
- Develop and execute the retention marketing roadmap to increase customer lifetime value, repeat purchase, subscription growth, and loyalty.
- Own the lifecycle calendar across email and SMS, including automated flows, segmentation, behavioral triggers, and personalization.
- Lead subscription lifecycle strategy from acquisition through long-term retention, including churn reduction and cancellation prevention.
- Design and execute A/B and multivariate tests across messaging, offers, creative, send times, segmentation, and subscription experiences.
- Monitor retention KPIs, customer cohorts, and lifecycle reporting, and translate insights into growth opportunities.
- Use customer feedback, surveys, reviews, and behavioral data to inform lifecycle strategy.
- Collaborate with Ecommerce, Brand Marketing, Creative, Product Development, Customer Experience, and Analytics teams.
- Partner with designers and copywriters on retention-focused creative and messaging frameworks.
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