Senior Manager, Lifecycle Marketing

EvolveVacation rentals

We can hire from anywhere in the U.S. except D.C. and Hawaii.Full-TimeManager

SalaryOur base salary range is $160,000–$190,000. For this role, compensation is based on a base salary plus a department variable annual bonus.

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Job Details

Experience: 7+ years of experience in lifecycle, CRM, or retention marketing for consumer or prosumer audiences
Required Skills: A/B testingCRM

Have 7+ years of experience in lifecycle, CRM, or retention marketing for consumer or prosumer audiences.
Have proven ownership of multi-stage customer journeys.
Have hands-on expertise building, deploying, debugging, and optimizing journeys in enterprise marketing automation platforms such as Customer.io, Braze, Iterable, or Marketo.
Have a track record of accountability for revenue, conversion, or retention targets driven by lifecycle initiatives.
Have experience auditing and consolidating fragmented communication systems into a single platform and coherent architecture.
Be experienced in audience segmentation, cohort and journey performance analysis, and hypothesis-driven A/B testing.
Have strong copywriting skills and be able to tailor clear content to business owners.
Have experience marketing to small business owners or prosumer segments.
Be proficient using modern AI tools, such as Claude, for research, drafting, and analysis.

Own every scheduled and triggered owner communication from the first information request through onboarding, the first 180 days, and beyond.
Audit current and planned communications and map tailored journeys for Core, Plus, and Pro owner segments.
Expand lifecycle communications beyond email and SMS to include in-product nudges, push notifications, help content, and timed sales or onboarding touchpoints.
Lead the migration of owner communications to Customer.io and establish build standards and governance.
Build behavior- and performance-based segmentation and triggers using owner actions, listing status, and drop-off points.
Manage pre-activation nurture and recovery, including information-request sequences, abandoned-lead recovery, re-engagement, and targeted outbound campaigns.
Drive qualified lead conversion and 180-day owner retention metrics.
Design and run hypothesis-driven A/B tests, communicate findings, and define next tests.
Partner with sales, product, onboarding, support, and analytics to translate operational updates into owner communications.

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