Senior Manager of Growth Marketing and Communications
New
M
Mission TelecomWireless broadband
Remote, United StatesFull-TimeManager
Salary120,000 - 140,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 7 or more years of progressive experience in B2B marketing, growth marketing, demand generation, or a related field
- Required Skills
- CRM
Requirements
- Have 7 or more years of progressive experience in B2B marketing, growth marketing, demand generation, or a related field.
- Have owned a program or function end to end, from strategy and budget through results.
- Show measurable results generating qualified B2B pipeline and closed revenue.
- Have hands-on experience with email and nurture, paid acquisition, landing pages, CRM, and marketing automation.
- Be able to move between strategy and execution, including building landing pages, email sequences, dashboards, or sales assets when needed.
- Have experience building and running account-based marketing programs with a sales team, including target-account lists, coordinated outreach, and shared lead definitions.
- Have experience with marketing operations, attribution, full-funnel reporting, conversion optimization, and testing.
- Have experience collaborating with sales and business development teams.
- Have experience with partner, channel, or referral marketing, such as programs run through associations or cooperatives.
- Have experience with earned media and thought leadership, such as pitching reporters, placing op-eds, managing an editorial calendar, or handling rapid response.
- Have strong writing skills across sales copy and policy-literate thought leadership.
- Have experience managing outside agencies, freelancers, technology vendors, or specialized partners within a set budget.
- Be able to manage competing priorities across two reporting lines and focus resources on programs that produce measurable results.
- Be able to travel up to 10% for conferences and events.
Responsibilities
- Build and manage an always-on demand generation engine for priority broadband products and offers.
- Launch and measure campaigns, testing messaging, offers, channels, audiences, and creative.
- Develop account-based marketing programs, target-account lists, and coordinated outreach with sales.
- Create segmented email, nurture, lifecycle, cross-sell, expansion, and referral campaigns.
- Own website conversion work, including landing pages, product and vertical pages, messaging, and conversion paths.
- Equip sales with case studies, one-pagers, presentations, email templates, proposal content, and objection-handling resources.
- Develop demand-generation content and turn conferences, sponsorships, and webinars into measurable pipeline.
- Own marketing operations, including lead routing, automation, segmentation, attribution, CRM discipline, dashboards, and reporting.
- Manage targeted paid acquisition and optimize campaigns based on pipeline and return on investment.
- Manage external agencies, consultants, and vendors, setting scopes, budgets, timelines, and performance expectations.
- Own Mission Telecom Giving’s editorial calendar, communications goals, rapid-response protocol, and board communications support.
- Produce public-facing Giving content and translate grantmaking insights and policy developments into narratives for philanthropic, policy, and partner audiences.
View Full Description & ApplyYou'll be redirected to the employer's site
