Senior Manager, Demand Generation, Digital & Performance Marketing
New
J
JobgetherB2B technology
Candidates must reside in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years of progressive experience in digital, growth, or performance marketing
- Required Skills
- SEOA/B testingHubSpot
Requirements
- Have 7+ years of progressive experience in digital, growth, or performance marketing.
- Bring hands-on experience managing paid acquisition across Google, LinkedIn, YouTube, and other digital channels.
- Optimize digital investment against conversion, pipeline, revenue, CAC, and ROI.
- Have experience with website optimization, conversion rate optimization, landing pages, digital analytics, A/B testing, and funnel analysis.
- Have working knowledge of SEO and emerging AEO/GEO strategies.
- Have experience optimizing web-to-product journeys, free trials, interactive or self-service product experiences, or other product-led digital motions.
- Bring digital creative, copywriting, and storytelling skills, including experience producing video and digital content independently and through agency partners.
- Use performance and behavioral data to develop actionable recommendations.
- Have experience managing agencies, freelancers, and external creative or technical resources.
- Have used AI tools to accelerate creative development, content production, analysis, experimentation, or marketing workflows.
- Marketing automation and analytics platform experience such as HubSpot is valuable.
- Experience in databases, data management, data platforms, AI, developer tools, or data infrastructure is preferred.
- Experience marketing to technical and enterprise audiences is advantageous.
- Be able to move between strategy and hands-on execution and take initiatives from concept through execution and optimization.
- Travel may be required.
Responsibilities
- Manage paid acquisition across Google, LinkedIn, display, YouTube, retargeting, and other digital channels.
- Optimize media investment and campaigns for qualified engagement, conversions, pipeline, revenue, customer acquisition cost, and ROI.
- Develop and test audiences, creative, copy, landing pages, calls to action, and conversion paths.
- Own website performance, conversion optimization, and experimentation across website journeys and product engagement experiences.
- Lead the digital launch and ongoing optimization of a product experience with Product, Product Marketing, Design, and Engineering.
- Own SEO strategy and improve visibility through AEO, GEO, and traditional and AI-powered search.
- Develop digital video strategies and create or direct creative, advertising, video, and landing-page experiences.
- Drive outbound campaigns, digital content programs, events, and follow-up programs in partnership with Sales and Marketing.
- Manage inbound lead management, forms, campaign tracking, and support HubSpot administration.
- Use analytics, attribution, behavioral data, and reporting to recommend and deliver performance improvements.
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