Senior Content Marketing Manager
New
I
IterableCustomer engagement software
Remote - United StatesFull-TimeSenior
Salary$175K - $188K; $175K – $188K • Offers Equity • This is the US base salary range for this position.
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Job Details
- Experience
- 5+ years of marketing experience, at least 2 in a B2B setting.
- Required Skills
- Google AnalyticsSEOEditingSEMrush
Requirements
- Bring exceptional written communication skills and strong marketing writing samples.
- Have proven experience writing technical content or covering highly complex topics.
- Demonstrate use of AI to automate business processes and drive quantifiable impact.
- Have experience writing marketing copy for paid social and digital display ads.
- Understand AEO/SEO best practices, including how AI assistants retrieve, summarize, and cite information.
- Use Google Analytics, Semrush, or similar platforms to inform strategy and editorial decisions.
- Have 5+ years of marketing experience, including at least 2 years in a B2B setting.
- Work effectively with marketers, salespeople, engineers, and other stakeholders.
- Experience using AirOps to produce marketing content is a plus.
- Basic industry knowledge of SaaS, APIs, and data analytics is a plus.
- Experience developing content strategies for YouTube, LinkedIn, or Instagram video is a plus.
- Experience with Canva, Figma, Photoshop, or other creative tools is a plus.
Responsibilities
- Build and manage a content roadmap aligned with SEO/AEO priorities and business objectives.
- Analyze audience personas, SEO/AEO data, and product strategy to create relevant content.
- Own content from ideation through publication and distribution.
- Partner with SEO and product teams to align content with priority topics, product strategy, and market positioning.
- Structure content so search engines and AI assistants can understand, summarize, and cite Iterable’s perspective.
- Set and maintain the brand voice, point of view, and editorial standards across content.
- Create marketing copy with product marketing and go-to-market teams for campaigns and programs across the funnel.
- Develop AI-assisted production workflows, briefs, and brand voice references, and evaluate emerging AI tools.
- Monitor channel performance, maintain metrics and reports, and connect content visibility to qualified leads and pipeline.
- Prepare marketing leadership readouts explaining performance changes, their significance, and recommended next actions.
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