- Define and evolve Iterable’s overarching AI point of view, connecting individual capabilities into a coherent narrative.
- Translate technical details of AI models, agentic workflows, and data and orchestration architecture into customer value for practitioners and executives.
- Craft narrative-driven messaging and positioning that connects AI and orchestration innovation to customer value.
- Write Tier 1 launch messaging for flagship AI releases.
- Review and direct launch content and campaigns to keep assets aligned with the launch narrative.
- Research AI market trends, competitive positioning, and customer needs.
- Partner with product management to reflect market shifts in the AI narrative and inform roadmap decisions.
- Drive adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement.
- Partner with customer marketing and customer success on reference stories and case studies.
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