Content Marketing Manager
New
B
BuildoutCommercial real estate
This is a fully remote role open across most of the US.Full-TimeManager
Salary95,000 - 110,000 USD per year
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Job Details
- Experience
- 3+ years of experience in B2B content marketing, editorial, brand, or a related marketing role.
- Required Skills
- SEO
Requirements
- Have 3+ years of experience in B2B content marketing, editorial, brand, or a related marketing role.
- Demonstrate excellent writing and editing skills, including the ability to make complex subjects clear and compelling.
- Have experience creating content for a defined B2B audience or ideal customer profile.
- Be comfortable interviewing customers, executives, and subject-matter experts.
- Have working knowledge of SEO and modern content discovery.
- Have hands-on experience using generative AI tools as part of a professional workflow.
- Be comfortable creating basic visual assets and social creative independently.
- Have strong organizational skills and be able to manage multiple projects while maintaining quality.
- Balance strategy with hands-on execution.
- Be able to travel for the annual all-company kickoff.
Responsibilities
- Develop and execute a content strategy aligned with company priorities, ideal customer profiles, product launches, and revenue goals.
- Identify high-value topics and turn customer insights, product knowledge, market trends, and internal expertise into differentiated content.
- Manage the editorial roadmap across channels, audiences, and stages of the buyer journey.
- Write and edit thought leadership, articles, customer stories, email, social, webinars, sales enablement, and website content.
- Choose suitable written, visual, interactive, video, or social formats and create lightweight visual assets.
- Use AI for research, ideation, drafting, editing, repurposing, creative development, and distribution; develop repeatable AI-assisted workflows.
- Partner with SEO and growth teams to improve content performance in traditional search and AI-driven discovery environments.
- Use search, customer, competitive, and performance data to identify opportunities and refresh existing content.
- Partner with demand generation and sales to turn content into campaigns, pipeline opportunities, and sales enablement.
- Measure content performance and continuously test, learn, refresh, and improve the content portfolio.
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