Content Marketing Manager
V
Veeva SystemsLife sciences software
Massachusetts - BostonFull-TimeManager
SalaryBase pay: $75,000 - $135,000. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
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Job Details
- Experience
- 5+ years of content marketing and/or product marketing experience in B2B tech/enterprise software space
- Required Skills
- Project ManagementSEOCross-functional collaboration
Requirements
- 5+ years of content marketing and/or product marketing experience in B2B tech or enterprise software.
- Demonstrated success leading, supporting, and executing integrated content strategy across the customer journey.
- A strong portfolio of published work demonstrating exceptional writing and the ability to simplify complex messaging.
- Experience applying SEO best practices and curiosity about emerging GEO strategies.
- Ability to develop, write, and edit content in a variety of formats while contributing to strategy.
- Ability to multitask and prioritize projects in a dynamic, fast-paced environment.
- Strong project management skills and attention to detail.
- Ability to collaborate, lead, and influence projects cross-functionally and build relationships across teams and levels.
- Curiosity and interest in life sciences.
- Bachelor’s degree or equivalent work experience.
Responsibilities
- Partner with subject matter experts to develop original content, including blog posts, articles, white papers, infographics, and videos.
- Drive content strategy and build multi-channel libraries optimized for SEO/GEO discovery and engagement.
- Build and execute content strategies supporting short- and long-term marketing initiatives and campaigns.
- Collaborate with product marketing, customer marketing, and field marketing to map and execute content across the buyer journey.
- Apply and promote best practices in messaging, grammar, writing, and style.
- Measure and report on content performance, then optimize based on results.
- Contribute to standards, processes, and tools that improve cross-functional team efficiency.
- Track content marketing trends and propose ideas to explore and test.
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