Senior Manager, Marketing (Peer-to-Peer Education)
New
J
JobgetherPharmaceutical marketing
US; based in United StatesFull-TimeManager
Salary154,980 - 205,110 USD per year
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Job Details
- Experience
- 7+ years of experience in the pharmaceutical or biotechnology industry; 4–5 years of experience in brand management
- Required Skills
- Project ManagementDigital Marketing
Requirements
- Bachelor’s degree or equivalent required; a master’s degree is preferred.
- 7+ years of experience in the pharmaceutical or biotechnology industry.
- 4–5 years of experience in brand management.
- Expert-level understanding of traditional and non-traditional marketing channels, including print and digital.
- Strong scientific and medical aptitude, including the ability to translate complex clinical information into clear, engaging, audience-appropriate content.
- Strong written and verbal communication, presentation, and stakeholder management skills.
- Ability to collaborate with cross-functional teams and manage multiple projects and priorities simultaneously.
- Strong organizational and project management skills, including proactively identifying dependencies, risks, and opportunities.
- Strong attention to scientific accuracy, strategic alignment, compliance, and quality.
- Ability to work effectively with faculty, key opinion leaders, internal stakeholders, agencies, vendors, and field teams.
Responsibilities
- Develop, review, and manage educational and promotional materials for peer-to-peer engagements and brand objectives.
- Lead creation of peer-to-peer content, including presentation decks, roundtable guides, patient cases, and supporting materials.
- Identify content gaps and opportunities based on audience needs, scientific developments, and marketing priorities.
- Partner with faculty and key opinion leaders during content development and incorporate their feedback.
- Ensure content is scientifically accurate, strategically aligned, audience-appropriate, and suitable for its intended use.
- Support field training and rollout of new or updated peer-to-peer content.
- Manage materials through promotional review and approval processes, including Veeva submissions, review timelines, approvals, reapprovals, and expirations.
- Oversee agencies and external vendors to support quality, timely delivery, budget adherence, and project alignment.
- Coordinate content development and deployment while managing multiple initiatives, dependencies, risks, and opportunities to improve efficiency.
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