Senior Content Marketing Manager

New

IterableCustomer engagement software

Remote - United StatesFull-TimeManager

Salary$175K - $188K; $175K – $188K

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Job Details

Provide strong marketing writing samples and demonstrate exceptional writing and editing skills.
Have proven experience writing technical content or covering other highly complex topics.
Demonstrate use of AI to automate business processes and drive quantifiable impact.
Have experience writing marketing copy for paid social and digital display ads.
Understand AEO/SEO best practices, including how AI assistants retrieve, summarize, and cite information.
Use Google Analytics, Semrush, or similar platforms to inform strategy and editorial decisions.
Have 5+ years of marketing experience, including at least 2 years in a B2B setting.
Work effectively with marketers, salespeople, engineers, and other stakeholders.
AirOps content-production experience is a plus.
Knowledge of SaaS, APIs, and data analytics is a bonus.

Build and manage a content roadmap aligned to SEO/AEO priorities and business objectives.
Analyze audience personas, SEO/AEO data, and product strategy to create relevant content.
Own content from ideation through publication and distribution.
Partner with SEO and product teams to align content with priority topics, product strategy, and market positioning.
Structure content so search engines and AI assistants can understand, summarize, and cite Iterable’s perspective.
Establish and maintain editorial standards for quality, accuracy, and originality.
Create on-brand marketing copy with product marketing and go-to-market teams.
Develop AI-assisted production workflows, structured briefs, brand voice references, and quality controls.
Monitor content performance across channels, report metrics, and connect visibility to qualified leads and pipeline.

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