Senior Manager, Content Marketing
C
Cogent SecurityCybersecurity AI
Remote, USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5-7 years in B2B content roles, with at least three of them writing for security practitioners and buyers.
- Required Skills
- SEOSEMrush
Requirements
- Have 5-7 years of experience in B2B content roles.
- Have at least three years writing for security practitioners and buyers.
- Demonstrate excellent writing and editorial judgment, including the ability to explain complex security topics simply and credibly.
- Show a track record of content earning organic traffic and rankings, AI-answer citations, social engagement, and long-form asset downloads.
- Have hands-on SEO and AEO experience with tools such as Semrush, GA4, Profound, and AirOps.
- Have shipped content at a fast-moving company without a large team.
- Be able to describe an AI-enabled content workflow you built, where it broke, and what you changed.
- Experience with vulnerability management, exposure management (CTEM), AppSec, cloud security, or AI in security operations is a plus.
- Experience writing or project managing a research report and developing derivative campaign content is a plus.
- Short-video, explainer, or visual-asset production experience, or experience directing contractors, is a plus.
- Experience growing a practitioner audience on LinkedIn is a plus.
Responsibilities
- Write blog posts, whitepapers, and ebooks for security practitioners and buyers.
- Interview researchers, engineers, and field team members, and verify technical details.
- Respond to breaking security news with timely point-of-view content.
- Execute social content series and write scripts for short videos and explainers.
- Run SEO and AEO research and structure content to rank in search and be cited in AI answers.
- Track search and AI-answer performance and refresh underperforming content.
- Develop Cogent's flagship research report with the research team and manage it through launch.
- Repurpose research, product insights, and customer stories into derivative content and sales assets.
- Use AI for research synthesis, drafting, editing, and repurposing, and build production systems such as prompt libraries and voice guides.
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