Senior Manager, Content Marketing

C
Cogent SecurityCybersecurity AI
Remote, USFull-TimeManager
Salary not disclosed
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Job Details

Experience
5-7 years in B2B content roles, with at least three of them writing for security practitioners and buyers.
Required Skills
SEOSEMrush

Requirements

  • Have 5-7 years of experience in B2B content roles.
  • Have at least three years writing for security practitioners and buyers.
  • Demonstrate excellent writing and editorial judgment, including the ability to explain complex security topics simply and credibly.
  • Show a track record of content earning organic traffic and rankings, AI-answer citations, social engagement, and long-form asset downloads.
  • Have hands-on SEO and AEO experience with tools such as Semrush, GA4, Profound, and AirOps.
  • Have shipped content at a fast-moving company without a large team.
  • Be able to describe an AI-enabled content workflow you built, where it broke, and what you changed.
  • Experience with vulnerability management, exposure management (CTEM), AppSec, cloud security, or AI in security operations is a plus.
  • Experience writing or project managing a research report and developing derivative campaign content is a plus.
  • Short-video, explainer, or visual-asset production experience, or experience directing contractors, is a plus.
  • Experience growing a practitioner audience on LinkedIn is a plus.

Responsibilities

  • Write blog posts, whitepapers, and ebooks for security practitioners and buyers.
  • Interview researchers, engineers, and field team members, and verify technical details.
  • Respond to breaking security news with timely point-of-view content.
  • Execute social content series and write scripts for short videos and explainers.
  • Run SEO and AEO research and structure content to rank in search and be cited in AI answers.
  • Track search and AI-answer performance and refresh underperforming content.
  • Develop Cogent's flagship research report with the research team and manage it through launch.
  • Repurpose research, product insights, and customer stories into derivative content and sales assets.
  • Use AI for research synthesis, drafting, editing, and repurposing, and build production systems such as prompt libraries and voice guides.
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