- Build and manage a content roadmap aligned with SEO/AEO priorities and business objectives.
- Analyze audience personas, SEO/AEO data, and product strategy to create relevant content.
- Own content from ideation through publication and distribution.
- Partner with SEO and product teams to align content with priority topics, product strategy, and market positioning.
- Structure content so search engines and AI assistants can understand, summarize, and cite Iterable’s perspective.
- Set and maintain the brand voice, point of view, and editorial standards across content.
- Create marketing copy with product marketing and go-to-market teams for campaigns and programs across the funnel.
- Develop AI-assisted production workflows, briefs, and brand voice references, and evaluate emerging AI tools.
- Monitor channel performance, maintain metrics and reports, and connect content visibility to qualified leads and pipeline.
- Prepare marketing leadership readouts explaining performance changes, their significance, and recommended next actions.
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