Senior Performance Marketing Manager

New

TapcheckOn-demand pay

Location: Remote - United StatesFull-TimeManager

Salary not disclosed

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Job Details

Have 7+ years of experience managing and optimizing Google Ads and Microsoft Ads in a performance-driven environment.
Demonstrate a track record of optimizing for lead quality and pipeline outcomes, including MQL, SQL, Opportunity, and cost per Opportunity.
Bring proficiency in campaign analysis, keyword research, bid strategy, and budget management.
Have strong website CRO experience, including iterative testing on landing pages and forms.
Have working knowledge of LinkedIn Ads, including audience strategy, bidding, creative testing, and InMail.
Have experience with Google Analytics 4, Google Tag Manager, and CRM integrations such as Salesforce and/or HubSpot.
Have built Salesforce reports and dashboards.
Connect channel performance to Lead, MQL, and Opportunity outcomes through analysis.
Be able to set strategy and execute independently with minimal oversight.
B2B performance-marketing experience is preferred.

Own the inbound paid program from strategy through hands-on execution, with paid search as the primary driver of qualified pipeline.
Drive Sales-accepted demos and Opportunities while improving cost per Opportunity.
Optimize account structure, keywords, bids, budgets, ad copy, and landing pages.
Tune LinkedIn, including InMail, to improve targeting and downstream conversion.
Run iterative conversion tests across inbound pages, forms, and offers with Demand Gen and Web.
Ensure accurate tracking, attribution, and reporting across paid channels.
Deliver bi-weekly performance reports with results, insights, learnings, and recommendations.
Partner with Demand Generation and RevOps to connect spend to pipeline and revenue and launch higher-intent inbound channels.

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