Senior Audience Marketing Manager
F
Five9Contact center software
Location: United States (Remote)Full-TimeManager
SalaryUS base salary range for this role: $82,300 — $229,500 USD
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Job Details
- Experience
- 6+ years of experience in B2B marketing
- Required Skills
- SalesforceDigital Marketing
Requirements
- Bring 6+ years of B2B marketing experience with direct accountability for pipeline or revenue outcomes.
- Have experience designing and executing account-based, vertical, or industry-specific marketing programs.
- Have a track record partnering directly with sales organizations against a shared account list and shared pipeline targets.
- Demonstrate the ability to connect marketing programs to pipeline and revenue outcomes, not activity metrics.
- Understand B2B SaaS buying processes and multi-persona buying committees.
- Have experience owning and defending a marketing budget.
- Bring working fluency across field, digital, email, content, and events within an integrated demand marketing plan.
- Write and communicate effectively, adapting core positioning for different personas and industries and working from shared frameworks and proof points.
- Have experience marketing into a regulated or compliance-heavy B2B industry; financial services, healthcare, or government experience is highly recommended.
- Contact center, CCaaS, UCaaS, or adjacent technology experience is highly recommended, as is familiarity with account scoring/ICP models, ABM platforms, and Salesforce or marketing analytics tools.
- Have hands-on proficiency with modern AI tools and practical experience using AI to accelerate campaign development, research, and content production.
- Have a bachelor’s degree or equivalent experience.
Responsibilities
- Own and communicate audience marketing strategy for an assigned industry vertical across net-new prospects and existing customers.
- Establish a measurement model connecting audience activity to pipeline creation, account engagement, and funnel progression.
- Present vertical performance and investment cases to marketing and sales leadership.
- Own marketing contribution to the vertical’s pipeline in partnership with Sales, Sales Development, and Customer Success/Account Management.
- Build and run programs for existing customers to drive engagement, expansion, and cross-sell.
- Participate in the vertical’s pipeline cadence and report progress and gaps alongside sales and customer success counterparts.
- Adapt Five9’s platform positioning to the vertical’s buying committee and develop industry-specific messaging.
- Equip Sales, Sales Development, and Customer Success/Account Management with messaging, proof points, and objection handling.
- Manage the vertical’s marketing budget across prospect and customer accounts, events, campaigns, and content.
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