Senior Manager, Demand Generation
New
V
VibesB2B SaaS
Location: United States (remote)Full-TimeManager
SalaryThe base salary range for this role is $130,000–$150,000 annually
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Job Details
- Experience
- 6–10 years of hands-on, strategic & tactical demand generation experience — 4+ years in B2B required
- Required Skills
- Data AnalysisHubSpot
Requirements
- Bring 6–10 years of hands-on, strategic and tactical demand generation experience, including 4+ years in B2B.
- Demonstrate ownership of MQL and pipeline targets and a track record building and optimizing programs in a marketing automation platform.
- Have hands-on experience managing Google Ads and LinkedIn paid media campaigns, including budgets and performance optimization.
- Use dashboards and performance reports to make data-driven decisions.
- Bring ABM experience or strong familiarity with account-based strategies and B2B sales-marketing alignment.
- Have working knowledge of SEO/SEM fundamentals and experience managing agencies or consultants in those areas.
- Demonstrate strong written communication and the ability to identify and solve problems proactively.
- Be able to make recommendations and effectively advocate for ideas.
- Be organized and self-directed, able to manage multiple programs and flag issues early.
- Be comfortable working in a lean environment and incorporating AI tools into demand generation workflows.
Responsibilities
- Own quarterly and annual MQL and pipeline targets and drive the strategy to achieve them.
- Lead target account selection and ABM program design with sales and marketing teammates.
- Track pipeline conversion, qualified lead volume, account targeting effectiveness, and program performance; report recommendations to marketing leadership.
- Execute campaigns across Google and LinkedIn paid advertising, email, SEO/SEM, webinars, and content syndication.
- Build and manage automated nurture programs and one-off campaigns in HubSpot, including writing emails.
- Launch campaigns, landing pages, and resources on the Vibes website, using Webflow for hands-on website management.
- Manage relationships with external consultants supporting SEM, SEO, and content syndication.
- Partner with sales AEs on demand generation strategy, target account selection, and execution.
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