Director, Performance Marketing
New
S
ScopelyMobile gaming
Remotely within the United States, across multiple time zonesFull-TimeDirector
SalaryCA, CO, NJ, NY, and WA Annual Salary Range $160,000 — $230,000 USD
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Job Details
- Languages
- Fluent in English and Mandarin
- Experience
- 8+ years of performance marketing / user acquisition experience; 4+ years of people management experience
Requirements
- Fluent in English and Mandarin.
- 8+ years of performance marketing or user acquisition experience, ideally in mobile gaming or consumer apps.
- 4+ years of people management experience, with a track record of building and leading high-performing teams.
- Proven success managing and scaling multi-million-dollar acquisition budgets across multiple channels.
- Strong experience with major platforms such as Meta, Google, TikTok, and programmatic networks.
- Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products.
- Experience with attribution, incrementality testing, LTV modeling, and performance forecasting.
- Track record of driving growth through automation, marketing technology, or data infrastructure improvements.
- Experience working with global, cross-functional teams across multiple time zones.
- Preferred experience working with Chinese gaming studios and understanding performance marketing best practices in the Chinese gaming market.
- Experience in midcore, RPG, or 4X strategy mobile games is a bonus.
Responsibilities
- Lead global go-to-market performance marketing strategy and execution from pre-launch testing through global scale.
- Define and execute user acquisition strategies, methodologies, and processes to achieve growth and efficiency targets.
- Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align acquisition strategy with game positioning, audience targeting, lifecycle marketing, and business goals.
- Build and scale acquisition programs across Meta, Google, TikTok, DSPs, ad networks, and emerging platforms.
- Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling.
- Analyze campaign performance with Analytics and Data Science teams to improve forecasting and decision-making.
- Build and oversee the UA pod in Shanghai, China.
- Lead, mentor, and grow a team of performance marketers.
- Collaborate across teams to improve creative strategy, marketing technology, automation, and fraud prevention systems.
- Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value.
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