- Own HubSpot configuration, properties, lists, user permissions, data hygiene, and marketing integrations.
- Monitor sender reputation, SPF, DKIM, DMARC, and list hygiene, and resolve deliverability issues.
- Maintain subscription types, consent workflows, and opt-out handling in line with applicable email and privacy regulations.
- Build nurture, lifecycle, customer communication, and sales sequence templates in HubSpot from campaign briefs.
- Build emails, forms, workflows, and landing page components, and run QA before campaign launches.
- Build dashboards and reports to requirements, and maintain clean, consistent campaign and attribution data.
- Maintain campaign build templates, intake processes, and QA checklists.
- Implement automation and AI-assisted workflows to reduce manual campaign, operational, and reporting work.
HubSpot